The Rolex Day-Date 36, particularly the reference 118138, held a significant position in the luxury watch market in September 2018. This article delves into the specifics of this model as it stood at that time, examining its retail and market prices, detailed specifications, and its place within the broader historical trends of the Rolex Day-Date line. We will also touch upon the broader context of Rolex releases and market activity in 2018.
Retail and Market Price in September 2018:
By September 2018, the Rolex Day-Date 36 reference 118138, with its prestigious yellow gold case and President bracelet, commanded a significant presence in the pre-owned market. While the exact retail price from authorized dealers fluctuated slightly depending on location and specific variations (dial color, etc.), a reasonable estimate placed it in the high $20,000 range. However, the market price, reflecting the demand and scarcity often associated with popular Rolex models, was considerably higher. Our research indicates a market price of approximately $22,971 USD. This premium over retail is a common phenomenon in the luxury watch market, especially for sought-after models like the Day-Date. The discrepancy highlights the strong secondary market for Rolex watches and the influence of factors like collector demand and perceived investment value.
This price differential between retail and market price underscores the importance of understanding the dynamics of the luxury watch market. While authorized retailers represent the official pricing structure, the pre-owned market often reflects a more accurate picture of real-world value, shaped by supply, demand, and collector sentiment. The significant markup on the 118138 in September 2018 indicates strong desirability and a robust secondary market for this particular reference.
Model Specifications: A Closer Look at the Rolex Day-Date 36 118138
The Rolex Day-Date 36 reference 118138 is a quintessential example of Rolex's commitment to craftsmanship and enduring design. Its key features contribute to its enduring appeal and high value:
* Case Material: 18-karat yellow gold, showcasing Rolex's dedication to using high-quality precious metals. The robust construction ensures durability and resistance to wear.
* Case Size: 36mm, a classic size that appeals to a wide range of wearers. While larger watches have gained popularity in recent years, the 36mm Day-Date maintains its elegance and timeless appeal.
* Movement: Caliber 3155, a self-winding mechanical movement entirely developed and manufactured by Rolex. This movement is known for its precision, reliability, and power reserve. Its features include a quick-set date and day function, a vital characteristic of the Day-Date model.
* Dial: The dial variations for the 118138 were numerous, offering a range of colors and finishes to suit different preferences. These included classic options like black, white, and various shades of metallic dials. The applied hour markers and hands are typically crafted from 18-karat gold, matching the case material.
* Bracelet: The iconic President bracelet, a five-piece link bracelet exclusively used on the Day-Date, adds to the watch's luxurious feel and comfort. This bracelet is known for its intricate design and superior comfort on the wrist.
* Water Resistance: While not a diver's watch, the Day-Date 36 offers water resistance suitable for everyday wear.
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